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Perth real estate site to tackle east

PERTH'S real estate site plans to target Eastern States markets after its first year of operations in Perth.

The site shows real estate and other local information on interactive maps.

Recording more than 4000 page views per day, it claims to be the most looked- at real estate site in WA, running neck and neck with REIWA. It even has virtual tours of suburbs, homes and schools.

Initially, the site listed only real estate properties in the Western suburbs, but it soon grew to successfully involve other suburbs around Perth and in so doing defied the gloom and doom prophecies relating to businesses.

The site, which won the Yellow Pages Asia-Pacific IT&T Award 2000 for E-Commerce, now lists independent schools, city projects and restaurants. But its core business is real estate and it lists almost 3000 properties from 500 agents.

The Company lists its Web site address at the foot of participating real estate agents' signs so

that purchasers driving through the area can check out the photographs and pricing on the web site before contacting the agent for a personal tour.

Or they can browse the site using the interactive map to find and then visit a property before calling the estate agent.  "It saves everyone a lot of time and energy",  marketing manager Mike Pagan said.

Courtesy of The WA Business News, 7th to 13th December, 2000 Page 21.

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